Role:
Multimedia Designer
My Approach
Conducted research on email marketing trends to ensure the campaigns aligned with customer expectations and industry standards.
Designed visually engaging templates that reflected Mugg & Bean's brand identity and highlighted their products and promotions.
Focused on concise and compelling copywriting to drive clicks and conversions.
Incorporated responsive design to ensure emails displayed beautifully across all devices.
Results
The email campaigns successfully increased customer engagement and improved click-through rates. Feedback from stakeholders highlighted the campaigns' aesthetic appeal and effectiveness in communicating Mugg & Bean's offerings. This project demonstrated expertise in email marketing, design, and user-focused communication, making it a valuable addition to the portfolio.