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Mugg & Bean Origin Video

09

Mugg & Bean Origin Video

Mugg & Bean Origin Video

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Discover the origins of Mugg & Bean—a place founded on the spirit of generosity and a love for quality coffee and hearty food. From its roots in South Africa, Mugg & Bean has become known for its warm atmosphere, endless coffee refills, and welcoming vibes, making it a go-to spot for coffee lovers and food enthusiasts alike. This video was created to showcase the origin of Mugg & Bean.

Role:

Multimedia Designer

My Approach

Researched and crafted a narrative that authentically reflected Mugg & Bean’s heritage and brand story.

  • Designed engaging visuals and animations to illustrate the brand's journey from its South African roots to becoming a household name.

  • Focused on creating an inviting tone that resonated with both coffee lovers and food enthusiasts.

  • Incorporated elements of the brand’s identity, such as endless coffee refills and hearty food, to connect with the audience emotionally.

Results

The video effectively communicated Mugg & Bean’s story, receiving positive feedback for its engaging narrative and visual appeal. It successfully enhanced brand perception by highlighting the values and traditions that define Mugg & Bean, resonating with both loyal patrons and new customers. This project showcased expertise in storytelling and multimedia design, adding significant value to the portfolio.