Discover the origins of Mugg & Bean—a place founded on the spirit of generosity and a love for quality coffee and hearty food. From its roots in South Africa, Mugg & Bean has become known for its warm atmosphere, endless coffee refills, and welcoming vibes, making it a go-to spot for coffee lovers and food enthusiasts alike. This video was created to showcase the origin of Mugg & Bean.
Role:
Multimedia Designer
My Approach
Researched and crafted a narrative that authentically reflected Mugg & Bean’s heritage and brand story.
Designed engaging visuals and animations to illustrate the brand's journey from its South African roots to becoming a household name.
Focused on creating an inviting tone that resonated with both coffee lovers and food enthusiasts.
Incorporated elements of the brand’s identity, such as endless coffee refills and hearty food, to connect with the audience emotionally.
Results
The video effectively communicated Mugg & Bean’s story, receiving positive feedback for its engaging narrative and visual appeal. It successfully enhanced brand perception by highlighting the values and traditions that define Mugg & Bean, resonating with both loyal patrons and new customers. This project showcased expertise in storytelling and multimedia design, adding significant value to the portfolio.