This project aimed to reimagine sardines as a luxurious and collectible product, elevating their status from a humble staple to a premium offering, similar to the transformation of prawns. The initiative included branding, website development, and the creation of engaging social media content to position sardines as a high-end, desirable choice.
Role:
Multimedia Designer
My Approach
Conducted market research to understand how premium seafood is positioned and identify design elements that resonate with upscale audiences.
Developed a sophisticated and modern brand identity, including logo design, packaging concepts, and color schemes to reflect the premium nature of sardines.
Designed and developed a sleek, user-friendly website to showcase the product’s unique story and features.
Created visually engaging social media content to build excitement and reinforce the product’s luxury appeal.
Results
The project successfully redefined sardines as a premium, collectible product. The branding and digital assets were praised for their elegant design and ability to resonate with the target audience. The initiative elevated the product's perception, driving interest and setting a strong foundation for its market positioning. This project demonstrated expertise in branding, web development, and strategic content creation.
